Now don't change the channel just yet. As a man of the world I recognise that there are millions of people out there who worship at these altars, and whilst I may not be one of them, I'm not within their target market anyway. The point of this article is the interesting direction the industry is taking, and how, whilst they may sound similar and have similar levels of success, all of these divas have taken completely different paths.
Analysing trends in the internet age has become more complex than brain surgery during an earthquake, yet the riches that await those who unlock the key to popularity are endless (google PSY's net worth). Who has the secret formula? Pop music is becoming a bit of an enigma as a genre. It is limiting in the sense that those who are hamstrung by its boundaries find it very difficult to break out, and yet for those who are new and willing to experiment, accommodation awaits. How do todays straight edge pop stars approach their careers?
So what of the others? Avril Lavigne had a new one out this year, proving she is 29 going on 15. We must firstly question her taste, as she is married to Chad Kroeger. The duet with him on her latest album is a definite low point, but Lavigne represents Route C to success: you did something once and a whole bunch of people loved it, so why not just keep doing it? Sk8er Boi was awesome, and her rebellious attitude and relatable activities in her video clips endeared her to the younger generation.